Abebooks.com Measures Success Of Page Redesign With Help Of Coremetrics

Published 12th April 2006

Coremetrics analysis shows conversion increase of 36 per cent...

Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, today announced that Abebooks.com, the world’s largest online marketplace for books, is using Coremetrics web analytics to measure the impact of site redesign efforts, enabling the
company to gain insight into how refinements to the site affect the bottom line. Abebooks.com lists more than 80 million new, used, rare, and out-of-print books from nearly 13,500 booksellers, and one of the top 60 largest e-retail businesses according to the Internet Retailer Top 400 Guide.

“The internet is our only sales channel so accurate metrics are critical in keeping our site competitive and responding to changing customer needs and expectations,” said Chris Burdge, marketing manager at Abebooks.com. “We rely heavily on Coremetrics analytics to help us
understand visitor behaviour and identify and implement changes that make it easier for people to find and buy the books they want — whether they’re looking for today’s bestseller, a rare collectible, or a great buy on textbooks.”

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Abebooks.com recently used Coremetrics to measure the success of a major design change to its ‘product details’ page. A primary goal of the redesign was to reduce departure rates from that page. Site designers changed the layout radically, adding new buttons and titles and introducing tabs for easy switching between the book description and a profile of the bookseller.
Coremetrics’ analysis of visitor behaviour before and after the change showed a 36 per cent increase in conversion. The departure rate from the ‘book details’ page decreased by 32 per cent.

“Abebooks.com is very aggressive in using web analytics to understand its customers and give them the tools they need to find the books they love,” said Joe Davis, president and CEO of Coremetrics. “Coremetrics offers detailed metrics that help Abebooks.com understand where its customers come from, what programmes offer the highest conversion, and what aspects of the site could be improved to drive bottom-line results.”




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