
Published 12th September 2006
192.com Business Services launches 192 SafeDate to help dating sites protect their customers...
192.com Business Services is calling on dating site operators to use age and identity verification to prevent site abusers from operating under false identities to gain the trust of other users. To facilitate this, it has launched 192 SafeDate, a powerful age and identity verification solution designed specifically for dating sites.
192 SafeDate cross-references personal information, such as name, age and address, captured in the registration process against a comprehensive combination of official and commercial datasets, including the Electoral Roll, Companies House and the BT Contact Directory Enquiries database. This enables dating sites to verify the credibility of its members without compromising individual’s privacy. With 192 SafeDate, websites can be confident that their members are over the age of 18, and users can be confident that potential dates are who they say they are.
According to Keith Marsden, managing director at 192.com Business Services: “192 SafeDate ensures that new registrants have to use their true identities when networking on sites, which helps to instil trust and reassurance in what can be a nerve-wracking process for those concerned. Although this doesn’t fully eliminate the possibility of users lying about aspects of their identity such as their height or their profession, it does act as a deterrent to the real criminal as they are known to the website operators. It also means that anyone found to be abusing the dating service is identifiable and can be barred. This helps dating and social networking site operators protect their legitimate customers.”
“192SafeDate enables users of dating sites to feel confident in progressing from online chats to meeting up in person. Gone are the days when acronyms such as a GSOH in a newspaper advertisement were all you could rely on,” he continued.